Off Page SEO
Elements of Off Page SEO
Once your website is optimized, it is time to begin on the Off Page SEO. This is 70% of complete Search Engine Optimization and should be a continuing process. These are the elements that are not performed on your actual website. There are many different ways to do Off Page Optimization and here we will cover the most effective ways.
Backlinking is the most important process in Off Page SEO. Back links are like votes for your website. This is when another website on the internet has a link from one of their web pages to your website. This counts as a vote for your website. If the other website has a lot of authority in your particular niche, then the vote is worth more to your website.
Backlinks are really the foundation behind all Off Page SEO. Everything you do from here forward will contain a backlink to your website. The search engines look at all of the links going to a website, place a value on them, and then rank that website in their index. If you and your competitors have done your On Page SEO correctly, then the one with the best quality and most links will win in the rankings. Check out more about backlink solutions.
Local Business Directories
Having your website listed on the major local business directories is one of the most powerful ways to get your website in front of potential customers. There are literally hundreds, if not thousands, of these directories to put a listing on. As with all websites, some are better than others. Knowing which ones are the best and getting your website on them can provide a big boost and increase your search engine rankings.
Google Places and Maps has become one of the biggest players along with Yahoo Local and Bing. Getting listed is simple but getting good ranking is often times difficult. There is a right way to do it that will get you the good rankings that you are after. Check out our special for Local business directory services. We will get your website listed on the local directories that will benefit your site the most and we do it following a proven technique that has worked for many local companies already.
Social Marketing has become a tool that many local businesses are beginning to use. Websites like Twitter and Facebook have become key players when it comes to continued marketing strategies. Not only do they get a lot of traffic, but they are mobile phone friendly. Mobile searches have become one of the primary ways customers are looking for services and products. If you are a local business owner, you cannot afford to overlook social marketing as a way of increasing your presence on the web.
Online Ad Sites
Another powerful way to increase your web presence and get great backlinks to your website is through ad sites. The old ways of getting advertising, like the phone book and news papers, simply do not work very well anymore. Yet they are still very expensive to use. Online ad sites are a great way to get your special offers in front of potential customers. Creating ads is a monthly process and should be done on a regular basis to ensure that your company is continuously in front of the people looking for your services and products.
Article Directories and Article Marketing
One of the fastest ways to get good, fast back links to your website and to establish yourself as an authority in your industry, is through article marketing. You simply write articles pertaining to you particular business and submit them to many of the thousands of Article sites. These articles should cover special interests about your business, tips, problems and solutions and subject matter that is interesting. Often times when people search for a product or service you provide, they will find articles from these directories. When they read one of your articles that are helpful, they will click on the link to your website and buy from you because they feel that you are an expert in that field. Here is a list of some good Article Directories.
Pay Per Click Advertising
Pay per click advertising is another way to increase traffic to your website. You can create an ad with Google Adwords, Facebook, Yahoo and other companies that offer this service. Then they will feature your ad on their search results. When someone clicks on your ad, you will be charged for the click. The price per click can vary tremendously depending on the competition of the keywords you select. This can be very tricky and can cost you hundreds of dollars with no results if you are not careful in selecting which keywords to use. This should be used as a tool for high competition businesses and only when all of the other techniques have been used.
Off Page SEO Services
As you can see, there is a lot of things that go into Off Page SEO. This is a continuing process and should be done on a regular monthly basis. There are other Search Engine Marketing techniques but these are the main ones that should be done by all local businesses. Following these steps will take time but the results can payoff huge.
Many local business owners do not want to do this, or simply do not have the time to do it every month. But it can mean the difference between success and failure of your business in today’s market.
That is why we offer an affordable solution to the local business owner. We will manage all of these techniques for you. We offer many different custom packages. We will analyze your business model, budget and the needs of your company to find the right solution for your business.
Call us today for a Free consultation and quote at 214-469-5418
We want to help your local business be as successful as it can. Our goal is to help the local business owner compete with the large companies that already have their plan in place. With over 90% of local consumers searching online before they even leave their homes, you cannot afford to not be on the front page of the search engine results.
Contact us today to get your plan started and let us handle all of your Off Page Optimization and Search Engine Marketing!
Call 214-469-5418 or fill out our form for your Free Quote and Consultation.